Why a 6.5 you ask?

I gave myself a 6.5 out of a possible 10 when it comes to my knowledge of Web 2.0

Reason being, while I'm comfortable with using social media for basic functions like posting on Facebook, sending out a tweet or uploading a video to YouTube, I know the capabilities of social media far exceed my actual usage.

I use social media for both personal and professional purposes. Professionally speaking, I could benefit from knowing more about metrics tracking and monitoring the impact or reach of what I'm posting on behalf of my organization.

While frequency of use is important, I think it's really about using social media smarter so that our communication efforts are effective, content-driven and most importantly, meaningful.